The Future of E- Commerce Business in Pakistan
Introduction Online shopping in Pakistan is growing very fast. Today, more than 127 million people use the internet in the country, and around 100 million have smartphones . This means millions of customers are now connected and ready to buy online. In 2024, Pakistan’s eCommerce market was valued at about $7 billion , and it is expected to grow even bigger by 2030. So, what can we expect from the future of eCommerce in Pakistan? Let’s see. 1. Current Situation of eCommerce in Pakistan Websites like Daraz.pk are leading online shopping, but many small businesses are also selling through Facebook, Instagram, TikTok, Shopify, and WhatsApp . Cash on Delivery (COD) is still the most popular payment method, but now more people are using Easypaisa, JazzCash, Sadapay, Nayapay, and bank apps . Customers are slowly gaining trust in online shopping because delivery services like TCS, Leopards, and PostEx are becoming faster and more reliable. 2. Opportunities in the Future ...